Jack Draper
A bold, campaign-style site for British tennis star Jack Draper — live ATP ranking, career highlights, gallery, and partners.
web_citadel
Websites and digital products built for ambitious businesses and professional athletes.
From high-performance brand websites to APIs, live data integrations and web applications, Web Citadel designs and ships products built to perform.
Featured work
Recognisable clients, live data products and applications we’ve actually shipped.
Lorenzo Sonego
A fast, modern site for ATP professional Lorenzo Sonego — live rankings, schedule, results, media, and biography.
Dubber Downloads
Enterprise Dubber API integration — retrieve, migrate and automate call recordings at scale for regulated teams.
Baseline Rank
Live ATP/WTA rankings API with Bearer auth, webhooks, Match Search and Explore — built to keep athlete sites and sports tools current.
Jack Draper
A bold, campaign-style site for British tennis star Jack Draper — live ATP ranking, career highlights, gallery, and partners.
Lorenzo Sonego
A fast, modern site for ATP professional Lorenzo Sonego — live rankings, schedule, results, media, and biography.
Dubber Downloads
Enterprise Dubber API integration — retrieve, migrate and automate call recordings at scale for regulated teams.
Baseline Rank
Live ATP/WTA rankings API with Bearer auth, webhooks, Match Search and Explore — built to keep athlete sites and sports tools current.
What we build
Outcomes first — the stack stays in the case studies.
High-performance websites
Fast, maintainable brand and campaign sites — no bloated templates, no unnecessary frameworks.
Web applications
Interactive products with clear UX, solid architecture and deployment that stays out of the way.
APIs and data integrations
Live rankings, webhooks, proxies and third-party data wired securely into real products.
Internal business tools
Focused utilities that remove friction for teams — privacy-first, client-side where it matters.
Product design and development
From identity and layout through to shipped code, with senior judgment at every step.
Secure deployment and optimisation
Cloudflare, Netlify or Vercel delivery — performance budgets, security headers and ownership of the finished product.
Why Web Citadel
Senior-led delivery without layers of account management.
- Senior-led delivery You work directly with the person designing and building the product — not a relay of account managers.
- No bloated templates Builds stay lean, intentional and maintainable. Performance is a design choice, not an afterthought.
- Direct communication Clear scope, honest trade-offs and fewer meetings. We say what will work and what won’t.
- Strong technical foundations Enterprise platform and integration experience applied to websites, APIs and product work.
- Ownership of the final product You leave with something you control — code, hosting and a stack you can actually maintain.
How We Work
A clear path from brief to launch — supporting the work, not replacing the proof.
Discovery
We take a pragmatic approach — focusing on your vision, goals and requirements through efficient consultation that maximises value without wasting time or money.
Design
We take a systematic, results-driven approach to design, balancing visual appeal with business objectives.
Development
We build robust, high-performance web solutions from the ground up—no templates, no bloat, no cookie-cutter websites.
Deployment
Launching is more than just making your project live — it's about ensuring it performs reliably, remains secure and scales effortlessly.
The engagement
How we work with clients
You work directly with the people designing and building the product — judgment, communication and delivery, not a relay of account managers.
- Direct access to the people doing the work
- No layers of account management
- Honest fit assessment before we start
- You own the code, hosting and stack when we ship
The model
Senior-led delivery from discovery through launch. Clear scope, honest trade-offs, and ownership of the finished product.
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